Front Row Hospitality

t: +44 (0) 20 7462 7588


Front Row Group and CHAINY at Creative Enterprise Week

Front Row Hospitality

In November, Front Row Group and CHAINY worked with Student Enterprise and Employability (SEE) to organise a panel discussion as part of University of the Arts London Creative Enterprise Week programme. The theme of the panel discussion was ‘Sell Yourself: Self Promotion and Marketing’. CHAINY invited Senta Slingerland, Director of Brand Strategy at Lions Festivals, to speak. Senta is a brand strategist working across the Lions Festivals portfolio with particular experience in creative leadership, brand partnerships, digital strategy and project specification. A published author and regular conference speaker, Senta is also founder of See It Be It, a Cannes Lions Festival programme that aims to advance women in advertising. Inspiring Creativity is at the heart of Lions Festivals. Their Festivals and Awards are the world’s greatest celebrations of creative communications in all its forms.

Sharing the stage with Senta at the event held at The London College of Fashion was panellist Ansel Neckles, Co-Founder of Let’s Be Brief - an educational platform that creates and curates content and events to educate and inspire.

To be a success in the creative world, you need to promote yourself, your brand and your work. Whether looking for clients, customers or commissions, people need to know about you. This panel discussion explored some of the techniques, and how these essential skills can be converted to money. SEE supports students and graduates to develop their practice, in looking for work or wanting to work for themselves, by running events and offering funding, opportunities and resources.

Front Row Hospitality

Front Row Education and Emma Swanson Visit Moscow

Front Row Hospitality
Front Row Hospitality

In November, Front Row Education’s Emma Swanson visited Moscow for the first time since being appointed CEO to promote Front Row Education Services including School Placement Consultancy, Private Tutoring, and Guardianship Services. Emma visited some of the top schools, including Anglo-Russian School, British International School, and The ‘President’ School, Moscow.

Emma was also invited to attend the annual dinner hosted by Maria’s Children, a charitable organisation successfully working in Moscow since 1997 helping orphans overcome their psychological problems and to gain social confidence through art therapy and various development activities.

Front Row Education is a consultancy service aimed at parents who wish to educate their children at the top independent schools in the UK, offering a range of services designed to create a bridge between the top British independent schools and families who demand the very best education for their children.


Our services include:

  • A personal interview with our education professionals
  • Detailed search on type of school from interview with parent and candidate - based on school reports highlighting child's learning ability, parental requirements, nationality, religion, candidate's interests, school reputation, fees, etc.
  • Arrangement of interviews with schools and discussion and assistance with administration process
  • Organise and accompany school visits with the candidate and parents
  • Personally coach the candidate on interviewing techniques to maximise impact on school
  • Assistance with the application process to help candidate's parents
  • Follow up with schools if there are waiting lists
  • A fully professional, efficient and comprehensive Guardian service for overseas students
  • Providing first class Private Tutors to clients anywhere in the world

Contact Emma Swanson at


Rugby Stars Hosted at VitalityLife Event

Front Row Hospitality
In November, VitalityLife and Front Row Leadership brought together a world-class panel of rugby legends to give their verdicts on this year's Autumn Internationals and to look ahead to the up-coming Rugby World Cup.
Sean was joined by former Springbok Bob Skinstad, former England player Brian Moore, and former Australian fly-half Michael Lynagh. Guest compere was Sky Sports presenter James Gemmel, who, after a riveting panel discussion, opened the floor to questions from the guests.
It was recently announced that parent company Discovery - a global insurance organisation - had fulfilled its long term strategic ambition to fully own PruHealth and PruProtect through the acquisition of the remaining 25% shareholding from Prudential. They are rebranding and consolidating under a single insurance brand, Vitality. VitalityHealth and VitalityLife will be the new names for PruHealth and PruProtect.

Front Row Hospitality

Bespoke VIP Rugby Lunches & Dinners

Front Row Hospitality
Front Row Hospitality

Front Row Hospitality specialise in organising bespoke events using Rugby as the theme. With our contacts and experience, we can offer the opportunity to have a selection of rugby greats attend an informal Rugby event, whether it is a dinner for your team, a sponsored gala dinner, a reward for your best clients, or an opportunity to run a PR event with Rugby as the central theme - the ultimate Rugby experience.

The Rugby Legends will join you to mix and mingle with your guests, chat with them throughout and either speak or take questions, as well as being available to sign autographs and pose for photographs. The format and details can be tailor made to suit your wishes. Front Row Hospitality would be pleased to suggest a selection of possible venues, if required.

Front Row Hospitality can approach and secure virtually any Rugby Legend from around the world. As you can imagine, collecting such key figures isn’t easy, such an exceptional and unusual opportunity doesn’t present itself often.  Take advantage!

For further information, please write to
Marie de Freitas at


English Football Premier League 2014/15 VIP Hospitality

Front Row Hospitality

The Barclays Premier League is in full flow. Front Row Hospitality facilitates VIP Boxes and Hospitality for all the leading Premier League teams for the 2014-15 season. Click Here for the full fixtures list.

Front Row Hospitality

For further information on VIP Boxes and Hospitality for the Premier League, please write to


Sean Fitzpatrick Marks Historic Match with USA Eagles v NZ All Blacks with AIG

Front Row Hospitality

In November, AIG invited both senior executives and guests to Chicago for a historic matchup between the USA Eagles vs. the NZ All Blacks. Sean Fitzpatrick, in his capacity as AIG Ambassador, was there to support.

Attendees were treated to a weekend of exclusive events, including a USA v. All Blacks Gala, an AIG Welcome Bash, and a pre-match Chalk Talk. The weekend culminated with an exciting rugby match on 1st November at Soldier Field. The ground is a memorial to American soldiers and opened in 1924, the same year the USA won the gold medal in rugby at the Paris Olympics - the last time rugby was played at the Olympics. It is the oldest NFL stadium, celebrating 90 years of operation. Since 1971 it has been the home of Chicago’s NFL team, the Chicago Bears. The stadium seats an impressive 61,500 people and is located in downtown Chicago.

The Eagles fell to the Rugby World Cup champions, 74-6.

Front Row Hospitality

Front Row Leadership at IRB World Rugby Confex

Front Row Hospitality
Front Row Hospitality

Front Row Leadership and Sean Fitzpatrick were invited to take part in The World Rugby Conference and Exhibition 2014, a two-day symposium that brought together Rugby’s global community and saw the unveiling of the new World Rugby brand and visual identity, held at the London Metropole.

Sean was invited to take part in the opening session of the conference, a panel discussion titled ‘State of the Union’ which explored the opportunities and challenges that Rugby will face over the next decade as it continues to grow and develop worldwide. Sean shared the stage with Agustin Pichot – former Argentina Captain, and former French Captain Thomas Castaignède. BBC World’s David Eades was the moderator.

The conference provided an opportunity for Rugby World Cup experts past, present and future to come together to discuss the planning, innovation and delivery of World Rugby’s flagship tournament, including to look ahead to Rugby World Cup 2015 in England and Japan 2019.


Services include:

  • Corporate and high net worth individual sports hospitality
  • Corporate speaker series and speaker procurement
  • VIP event and dinner management
  • Unrivalled access to the world's leading sporting events
  • International sporting legend appearances and attendance at VIP events
  • Corporate leadership, team-building and motivation development
  • Internal corporate team-building events and off-sites
  • Full lifestyle & concierge management
  • Independent school advisory and consultancy
  • Assistance, introductions and guest list invitations to potential client developments

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Contact Us

Front Row Group . 80 Charlotte Street . London . W1A 1AQ

Tel: +44 (0) 20 7462 7588 . Fax: +44 (0) 20 7637 8489 . Email: