Front Row Hospitality

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January 2015


Rugby World Cup 2015 - Exclusive article by Debbie Jevans

Front Row Hospitality
Front Row Hospitality

Debbie Jevans, CEO of England Rugby 2015, the Organising Committee for Rugby World Cup 2015


I am delighted to be a guest writer for The Front Row Group at such an exciting time for the game of rugby in this country. England Rugby 2015, the Organising Committee for this year’s Rugby World Cup, is now just eight months away from delivering one of the world’s largest sporting events, and I am pleased to say that our plans are on track to deliver the tournament in September this year.

Rugby World Cup 2015 will provide an invaluable opportunity to create a lasting legacy for the game in this country, and with 48 matches spread across 10 cities in England and Cardiff, we look forward to bringing rugby to new audiences, as well as celebrating the game in its traditional heartlands. Our match-day stadia include a blend of established rugby grounds, such as Twickenham Stadium, Sandy Park in Exeter and Kingsholm in Gloucester, well-known football stadia such as Newcastle’s St. James’ Park and the Manchester City Stadium, and iconic sporting venues such as Wembley and the Olympic Stadium in London.

Click here to read the full article.


Bespoke VIP Rugby Lunches & Dinners

Front Row Hospitality

Front Row Hospitality specialise in organising bespoke events using Rugby as the theme. With our contacts and experience, we can offer the opportunity to have a selection of rugby greats attend an informal Rugby event, whether it is a dinner for your team, a sponsored gala dinner, a reward for your best clients, or an opportunity to run a PR event with Rugby as the central theme - the ultimate Rugby experience.

The Rugby Legends will join you to mix and mingle with your guests, chat with them throughout and either speak or take questions, as well as being available to sign autographs and pose for photographs. The format and details can be tailor made to suit your wishes. Front Row Hospitality would be pleased to suggest a selection of possible venues, if required.

Front Row Hospitality can approach and secure virtually any Rugby Legend from around the world. As you can imagine, collecting such key figures isn’t easy, such an exceptional and unusual opportunity doesn’t present itself often. Take advantage!

For further information, please write to 
Marie de Freitas at

Front Row Hospitality

Front Row Education at London Independent Schools Show

Front Row Hospitality
Front Row Hospitality

In November Emma Swanson, CEO of Front Row Education, visited the London Independent Schools Show in Battersea to participate in yet another very successful Education Exhibition.

The ISS hosts over 200 leading independent schools and educational consultancies each year, offering a chance for these schools to promote to parents who are anxiously attempting to navigate their way through the complexities of the British Private School system. In addition The Education Theatre host a diverse array of leading Head Teachers and industry experts engaging in lively debate on a range of topical issues which is always enlightening and entertaining in equal measure!

At Front Row Education, our professionals are experts in our field and will work closely with families to offer reassuring, professional and considered advice to Clients looking to benefit from British Education which is widely regarded to be the best in the world. Through the provision of first class private tutors, school placement consultancy and support with the admissions processes to these top schools, Front Row Education are always happy to offer assistance wherever required.

For further information, please write to:


Introducing Front Row Physical with Daley Thompson

Front Row Hospitality

Front Row Leadership is very pleased to announce its new partnership with Daley Thompson CBE in creating Front Row Physical. Front Row Physical will service new and existing Front Row Leadership corporate and individual clients with various fitness and healthcare needs.

Led by Daley Thompson, double Olympic gold medal winning decathlete, Front Row Physical will provide an unprecedented platform for company away-days and off-site sessions, in-house fitness for corporates, and personal training.

Front Row Hospitality

Services include:

  • Bespoke company off-site away days
  • Weekend health and fitness retreats for corporates and individuals
  • Nutrition advice to corporates and individuals
  • Personal fitness instructors and planning
  • Bespoke fitness advice and consultancy to individuals, families and corporates

Daley Thompson CBE is a British former decathlete. He won the decathlon gold medal at the Olympic Games in 1980 and 1984, and broke the world record for the event four times. Daley was an ambassador for the London 2012 Summer Olympics, focusing during the bid stage on highlighting the benefits that hosting the Olympics would bring to education and sport in schools. He is an Academy Member of the Laureus Sports Foundation charity.

For further information, please write to:


Amber Lounge Monaco – The VIP after party of the Grand Prix

Front Row Hospitality
Front Row Hospitality

Amber Lounge is the original and world’s most exclusive Grand Prix after party that follows the F1 series around the globe. Amber Lounge Monaco rolls out a three night extravaganza for the international jet-set, royalty, film stars and the Formula One fraternity including exquisite cuisine, elegant fashion shows, and breath-taking live performances by iconic artists and electrifying DJ sets. The “unrestricted access” concept allows all guests to mingle freely, which has naturally drawn people together…both great friendships and business deals have been the outcome!


Saturday 23rd May

Begin the evening with Amber Lounge Dining… A dazzling location, breathtaking scenery and exquisite cuisine – the in-house restaurant at Amber Lounge is the perfect way to start your evening! Then party alongside the Amber Lounge models and F1 girls for the famous “Girls night out party” as our guest act gives a live performance which is sure to raise the roof…

Sunday 24th May

After the buzz of the days racing…come share your experience with friends in Amber Lounge Dining and prepare yourself for the weekend finale party… Amber Lounge has proven to be the preferred place to be for a majority of F1 Drivers…Join in the stylish celebrations as Jeroboams of Cristal & Dom Perignon Champagne are consumed in luxurious surroundings and embrace the electric atmosphere as everyone parties until the sun rises…

Front Row Hospitality

Tables are priced for 8 guests and all tables include unlimited Champagne and all other drinks. Certain tables can be extended up to a total of 10 people, with the purchase of extra table passes.

For further information, contact Marie de Freitas at


Front Row Leadership at HFMA Conference

Front Row Hospitality
Front Row Hospitality

In December, Front Row Leadership and Sean Fitzpatrick were invited to speak at the annual HFMA Conference, a three-day event held at the London Metropole. Delegates included leading finance directors and senior management from NHS Trusts.

The Healthcare Financial Management Association (HFMA) is the representative body for finance staff in healthcare, dedicated to setting and promoting the highest standards in financial management and governance. Members get practical resources, insightful thought leadership, support with personal growth and CPD and access to an influential network.

The conference - the most important event in NHS finance - takes its title from the president’s theme ‘Leading by Numbers’. During the 3 days, delegates had the opportunity to hear from some of the most prominent figures in the NHS along with key policy makers, politicians, clinicians and professional and technical experts. Sean’s speech focused on how to turn failure into success, why winning matters, and how to sustain a culture of success.


How private tutors can prepare pupils for English Public School assessments

Front Row Hospitality

As the trend continues for public schools to use pre-testing, parents should consider using private tutors to prepare their children in advance of the Common Entrance examination.

“Increasingly we are seeing a move towards pre-testing prior to Common Entrance examinations as the demand for places in sought after British public schools continues to rise,' clarifies Emma Swanson, CEO of Front Row Education.

“Whilst it used to be sufficient to prepare children to take Common Entrance exams at 13, it is now often too late. Many private schools have made their offers of places by this stage and families who are not familiar with the system are missing out,” explains Emma.

Pre-Testing is a relatively new stage in the admissions process which has slowly moved into the UK education system during the last few years. For parents this presents a new concern, ensuring that their children are ready for this assessment. UK Preparatory Schools are fully aware and will work with pupils to prepare them as required; however, for many expatriate parents or international families, it is still an unknown and certainly not something that is allocated time within the international school system. Families who are educating their children internationally will need to provide additional support for their children to ensure that they are ready and familiar with expectations.

Front Row Hospitality

Pre-tests normally occur at the beginning of Year 7, when children are 11. Taking such tests 2 years before Common Entrance means that children are now plunged into exams that will have a serious impact on their future at a time when many children are still trying hard to get to grips with their academic studies. Common Entrance used to be an exam that was only for boys looking to move into top public schools. As many such schools have made the move into the world of co-education, this is now an issue affecting many girls too.

For many families the solution lies in the engagement of a private tutor to provide additional support for children in the run up to these assessments, ensuring that pupils are fully prepared and confident in their approach.

Front Row Education provide a full range of Educational consultancy, ensuring that families are guided through the process of school selection and admission. By working with families for a number of years before this point, we are able to ensure that children are fully prepared for this transition to UK Public School life. We are always happy to discuss your requirements.

For further information, please write to:


Services include:

  • Corporate and high net worth individual sports hospitality
  • Corporate speaker series and speaker procurement
  • VIP event and dinner management
  • Unrivalled access to the world's leading sporting events
  • International sporting legend appearances and attendance at VIP events
  • Corporate leadership, team-building and motivation development
  • Internal corporate team-building events and off-sites
  • Full lifestyle & concierge management
  • Independent school advisory and consultancy
  • Assistance, introductions and guest list invitations to potential client developments

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Front Row Group . 80 Charlotte Street . London . W1A 1AQ

Tel: +44 (0) 20 7462 7588 . Fax: +44 (0) 20 7637 8489 . Email: